Category Archives: Indie Publishing Tips

Indie Publishing Tip: Removing Tags Made by A**holes

One feature of Amazon is they allow products to be tagged by their customers.  This allows other customers to search by keywords such as “mystery” and find products that other customers have tagged with this word. It’s a great feature if products are tagged properly. Customers can agree and disagree with tags by clicking on checkmarks beside each word. The more customers that agree the higher in the list your product appears.

But here’s the bad part.  Anybody can add anything to your product and the conventional wisdom on this is that there is nothing that can be done. Take Depraved Difference for example. The other day I checked the book and noticed the following tags had been added overnight:

  • dharma
  • god
  • hinduism
  • karma
  • love
  • marriage
  • ram
  • romance
  • short stories
  • short story
  • sita
  • tulsidas
  • v?lm?ki

Clearly these have nothing to do with  my book. Once I saw these I remembered the horror stories from other authors when this happened to them, sometimes with far worse words than those above.

But, rather than panic, I contacted Amazon with the following message:

Last night somebody improperly tagged my book Depraved Difference (ASIN: B004UB8OJE). These tags have nothing to do with my book and are not “opinion” tags. The tags are:

dharma, god, hinduism, karma, love, marriage, ram, romance, short stories, short story, sita, tulsidas, v?lm?ki

Can you please remove these tags, as they are inappropriate, and are clearly either an error, or a spamming attempt.

Thanks in advance,

Rob

Within less than a day I had a response, and all of the tags disappeared over the next 48 hours.  except for “romance” and “love” because another customer had gone and agreed with those tags.  Oh well, there is a little bit of that in the book, so I guess I can live with those.

Bottom line: don’t panic when something like this happens.  Do a professional, polite email to Amazon with a cogent argument, and they just might agree and help you out.  Afterall, they are there to sell books, not be Facebook.


Indie Publishing Tip – Link Your Editions

So you’ve got your Kindle Edition live, you now have your CreateSpace (or other POD publisher) print edition live, so how do you link them like the pros?

Just send Amazon an email through their support links. 

If you drill down properly, you’ll actually see an entry in the list for linking two editions.  Give them the ASIN for your Kindle Edition, the ISBN for your print edition, and they’ll do the rest. 

It took about 2 days for them to be linked, and about another week for the reviews to be linked (apparently–this part is still in progress as of this writing).

Now a single search for your book will show the reader that you have both available, and will look much more serious than those who haven’t bothered going to print.


Indie Publishing Tip – GetTextBooks.com

Ever wondered who’s stocking your book? Visit http://www.gettextbooks.com/, enter your ISBN number, click Go, and wait a few seconds for the results.  This will search over 100 stores and find all locations selling your book.  Right now mine is only on Amazon.com, but that should expand over the coming weeks.  Note that this only works with print books as far as I know.


Indie Publishing Tip: Novelrank.com

This was a very cool find.  All you need to do is visit Novelrank.com, enter the URL for your book on Amazon, then it will start polling Amazon every hour, on the hour, and show you charts of your ranking and sales.  No historical data, so make sure you do this as early on in the process as you can.  I for one will be trying to remember to do this with every book as soon as the link goes live on Amazon.

Another cool thing? You can track other books as well, so you can compare yourself to your fellow writers to see how you’re doing.  Currently JA Konrath is whipping my ass in the US, and just spanking it in the UK.

Here’s the link to Depraved Difference:

http://www.novelrank.com/asin/B004UB8OJE

Enjoy!

Rob


How to quietly self-promote on the Amazon discussion boards

Hot on the heels of yesterday’s post questioning why Indie authors continually get slammed on the boards, I have a tip.  After doing much research on what was considered acceptable to most readers, I have begun doing this, and have seen sales increase slightly. Could be a coincidence, but I certainly haven’t been flamed at least.

What is it that I am now doing?

Apparently, most readers don’t mind if your signature block has subtle links to your books on Amazon.  For example:

Here is my witty comment that completely pertains to your discussion.

Rob
Depraved Difference
The Protocol

The titles are hyperlinked to the books (not here).  The key is, your post should have little to nothing to do with your book.  Comment on what the thread is about.  Yesterday there were several entertaining discussions about things like the most disappointing book (mine was Moby Dick), what turns you off a character (if they are irritating), what one book would you want with you on a desert island (Robinson Crouseau), etc.  Make your comment, make it interesting, and don’t mention your book.  The links are in blue, and the reader immediately knows you are an author.  If they like what you are saying, perhaps they’ll check out your book.

Does it work?

I don’t know, but I shot up to the 13,835th best-selling book on Amazon Kindle from the 23,000th.

And does posting in general work?

I think so.  I haven’t posted anything on the UK boards in almost a week, and I haven’t had any sales there since.  So clearly some readers do read the Indie posts.

I guess one way to confirm my theory would be to go on the UK boards and just post in the regular discussions, and not the Indie discussions.  The results should be fairly immediate.

I guess that’s one more thing added to my to-do list.


Why is self-promotion frowned upon?

If you browse the Amazon Kindle boards, when a reader asks for a recommendation on a book, any Indie author who posts their novel is vilified, usually to the point where they remove their posts and apologize.

Why?

If John Grisham or Tess Gerritsen popped on and recommended one of their books, I’m guessing they wouldn’t get flamed. If anything, they’d be praised for taking the time out of their busy schedule to touch base with the adoring fans.

I don’t post on these groups simply because I don’t want to get a bad reputation, but the insults are sometimes quite disturbing, as if all Indie authors are snake-oil salesmen peddling their unreadable garbage.

Too often this is unfortunately true.  Many Indie writers are just not good enough to get published. That doesn’t mean they don’t have a great story, or aren’t passionate and sincere about their work, but if the writing isn’t engaging enough, or is overrun with style errors (head-hopping, POV changes, mixing first and third person in the same scenes, mixing tenses, telling not showing, and on and on), then the reader stops reading, feels they’ve wasted their time (and possibly money), and then, in some cases, has a hate-on for all things Indie.

This is unfortunate. Do I have any suggestions on how this could be eliminated? Yup! I always have an opinion. Readers, I would suggest that those who don’t want to see these posts exercise their mouse clicking finger and vote down the post, so that they then are hidden from the readers, rather than belittle people who are trying to fulfill a dream.  There’s also a little ignore link that lets them block that person forever from their lives.  And Indy authors? Check the thread, see if others are getting slammed, and if so, move on, it’s obviously a hostile crowd.  If you do feel your post is welcome, then make sure your post relates.  Don’t post your latest sci-fi adventure on the chick-lit message board. 

And for flamers, what’s the Golden Rule? Do unto others as you would have them do unto you?

Here’s an analogy for those who flame: You’re an employer, you need to hire an employee. You put the word out on Monster.com, and get dozens of resumes.  Many clearly don’t meet your criteria, and in reading the first sentence of their resume, you know this, thus wasting only a few seconds of your day.  Do you send them nasty emails, CC’d to everyone who read the Monster.com posting, belittling them?

I’m guessing not.

Chuck it in file 13 (or click Delete if you didn’t kill a tree), and move on with your day.

Everybody’s blood pressure will thank you (including your own).


It sounded like a good idea…

Here’s a lessons learned post for other Indies. There was a discussion where an author asked that people tag his book, and he would reciprocate.  I thought it sounded like a good idea, since all the tags used to identify my book were sitting at one (1) person agreeing with them (me!).

If it sounds too good to be true…

Prior to me posting my book on the list, my purchase ratio was displayed as 66%, indicating to potential customers that two-thirds of the people that had looked at my book had ended up buying–a pretty darned good ratio if you look at other Indies mired under 20%.

And one day later? Down to 55%. Yes, my tags went up from 1 to 4 or 5, but was it worth it? Probably not.

Lesson learned: don’t try to tweak the numbers, just let them come naturally.


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